ABSOLUT ELYX CAPTURE THE GLITZ
WHAT IS THE BRIEF?
How to find a brand-new experience to not only interest & engage with Brand tribe - Eclectic Pioneers, but also appealing to the mass?
WHAT REALLY IS THE OPPORTUNITY?
Elyx’s Strategic Audience: people who aspire to the glamourous party lifestyles and want to be in the tribe, but they don’t have much opportunity to access this tribe.
WHAT IS THE IDEA?
We create a virtual #ElyxClub hosting a virtual party, which allows people to immerse themselves in a glamorous party of the rich kids, and capture images in the party video to win precious prizes.